Optum Health Care Summit Welcome Area

Description

When tasked with designing the welcome area for the Optum Health Care Summit, I integrated augmented reality into the creative process using Blender, Adobe Dimension, and Adobe Aero. This approach allowed me to design custom dimensional signage and project it into real-world settings for both visualization and client presentation. Once the design direction was approved, the final signage was produced directly from the 3D files I created.

Credits

  • Creative Director: Kim Dixson
  • 3D Artist & AR Developer: Mark Sexton
  • Client: UHG/Optum Events Team

Software

  • Blender
  • Adobe Aero
  • Adobe Dimension
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe AfterEffects

Final HCS Welcome banner

Healthcare Summit AR Build Diagram