Altus 2025 Event eBook

Celebrating achievement with a digital experience rooted in place, purpose, and prestige.

For Altus 2025, top Optum sales leaders were awarded a curated incentive trip to Sonoma Valley. As designer in support of Kim Dixson, I led the concept and design of an interactive eBook that replaced the traditional printed brochure—transforming key trip details into a sensory-rich, scroll-based narrative. Inspired by the textures, tones, and light of wine country, the experience featured immersive video, layered parallax movement, and warm, natural design elements that reflected both the destination and the honor of the achievement. The result was a premium digital piece that surprised, delighted, and built anticipation for the journey ahead.