Altus 2023 Event

Athens, Greece

Altus is Optum's premier incentive program, recognizing top-performing sales leaders with a once-in-a-lifetime experience at a luxury destination. In 2023, that destination was Athens, Greece—a city steeped in history, mythology, and monumental achievement. The creative direction for the campaign was designed to mirror the aspirational nature of the trip itself: timeless, elevated, and worthy of the honor it represents. Inspired by ancient architecture, Mediterranean light, and the legacy of greatness that defines the city, the visual language fused classical motifs with contemporary polish. Marble textures, sun-washed color palettes, and Ionic patterns created a sense of grandeur and refinement across every touchpoint—from print invitations to digital storytelling—offering recipients a first glimpse into a journey that was both culturally rich and personally rewarding.