AI Marketplace Interactive eBook

A modular, motion-rich format designed to demystify enterprise AI in healthcare.

As Creative Director, I led the strategy, design, and execution of this interactive eBook to introduce clients to Optum's AI Marketplace—a curated ecosystem of APIs, tools, and partnerships that accelerate AI adoption across healthcare. The experience blends clear, conversational storytelling with parallax scrolling, subtle motion, and embedded media to create a fluid, engaging narrative. Built for flexibility and optimized across devices, the format supports both high-level overviews and deep dives, positioning the Marketplace as both visionary and practical.